UX Field Research Basics

Fotografía de David Farkas

David Farkas

Associate Director Experience Design with EPAM

With the speed at which technology is changing, field research offers understanding into how products can impact the lives of your customers.

Regardless if it’s your first or hundredth time, conducting field research is a daunting task. Planning and conducting field research is a juggling act between preparation, interview skills, and synthesis. In this talk, I’ll share some of the soft skills and key principles involved in any researcher’s toolkit and explore lessons learned from the three main stages of conducting field studies: Planning and prep, Out in the field, Finding the patterns.