Lean Content Strategy

Fotografía de Pilar Gomez Ruiz

Pilar Gomez Ruiz

UX Designer at Wizeline

This talk will provide you with vocabulary and tools to re-incorporate the content strategy into your product design flow.

The content used to be a pillar of the classical methodology of user experience design but we have abandoned many of our artifacts, particularly those that see the content, to keep up with the agile processes of our engineering colleagues. How do we integrate the Content Strategy into our Lean processes? It all starts by thinking about interactions as conversations. Why, then, not make our systems better conversationalists?.