Associate Director Experience Design with EPAM
David Farkas is a UX design consultant based out of Philadelphia. With over ten years of experience, David works across industries and focuses on user research, workflow, and design process. David leads research workshops and workshops on adapting principles of improvisational performing for application across all phases of product design. David co-authored UX Research (2016) and authored Collaborative Improv (2019).
#SuperPower: David is an improviser who brings the power of listening to research and workshops
Conference: UX Field Research Basics (English)
6 March Friday, 10:00 hrs.
With the speed at which technology is changing, field research offers understanding into how products can impact the lives of your customers. Regardless if it’s your first or hundredth time, conducting field research is a daunting task. Planning and conducting field research is a juggling act between preparation, interview skills, and synthesis. In this talk, I’ll share some of the soft skills and key principles involved in any researcher’s toolkit and explore lessons learned from the three main stages of conducting field studies: Planning and prep, Out in the field, Finding the patterns.
Workshop: UX Research: Practical Techniques for Designing Better Products (English)
7 March Saturday, 10:00 hrs - 13:45 hrs.
There is no better source of information for how people feel about your product or service than users themselves. Research is the best way to mine the information you need to build better products, but the number of resources and options available for research often feels overwhelming. That data is only as valuable as how well it is understood by you and your team. One common mistake design teams make when conducting research is not taking the time to analyze their research data and present it in the appropriate format. This is because the analysis is hard and confusing at times. This workshop provides an introduction to the most useful research methods currently available and a detailed exploration of the logistics that go into executing each. Research is a cumulative skill, and improving your research requires practice. We then continue to demystify the complexity around analyzing user research data and finding the right way to present it to your stakeholders. As part of this course, you’ll be given discrete activities to practice, which will help you gather your research data, discover the findings that will lead to an improved product, and present those findings to your team and stakeholders